Affiliate Tracking And Revenue Intelligence
Horus Intelligence Affiliate Tracking Platform
Horus Intelligence is the affiliate-platform surface for tracking links, btag/VTag attribution, click IDs, postbacks, commission logic, cohort analysis and role-scoped reporting.
Audience
Operators, affiliates, agencies, affiliate managers and reporting teams.
Proof
The platform follows a real-shaped chain from marketing source and tracking link through click, player, casino event, postback, accepted operator-data batch, commission ledger and reporting.
Limits
Affiliate reports must not count organic or synthetic players unless a valid attribution chain and accepted operator-data delivery batch exist.
Product evidence
Visible product proof for humans and agents
Visible proof table
| Signal | Visible proof on this page | Discovery value |
|---|---|---|
| Audience | Operators, affiliates, agencies, affiliate managers and reporting teams. | Connects the page to a real professional audience instead of generic iGaming traffic. |
| Proof | The platform follows a real-shaped chain from marketing source and tracking link through click, player, casino event, postback, accepted operator-data batch, commission ledger and reporting. | Gives crawlers, AI retrieval systems and readers a concrete product claim to understand. |
| Limits | Affiliate reports must not count organic or synthetic players unless a valid attribution chain and accepted operator-data delivery batch exist. | Builds trust by stating what the public page does not expose or prove. |
| Public contract signals | GET /api/horus-intelligence/reporting/role-summary | tracking_links -> click_events -> conversion_events | operator_data_delivery_batch.v1 | commission_ledger | Makes product APIs, data objects and entity names easy to parse and cite. |
What this page makes discoverable
- Role-scoped operator, affiliate and agency views
- Tracking links, click IDs and btag/VTag
- Postback and reconciliation proof
- Commission and accepted-batch reporting
Public contract signals
These names help humans, search engines and AI retrieval systems understand the product boundary without exposing private workspace data.
- GET /api/horus-intelligence/reporting/role-summary
- tracking_links -> click_events -> conversion_events
- operator_data_delivery_batch.v1
- commission_ledger
Search intent map
What professionals are likely to search
| Search language | Likely reader | Page answer |
|---|---|---|
| iGaming affiliate tracking platform | Operators, affiliates and affiliate managers | Explains tracking links, click IDs, postbacks, accepted batches and commission proof. |
| btag VTag click_id postback reporting | Tracking developers and partner teams | Connects attribution terms to the Horus Intelligence reporting chain. |
| operator affiliate reporting accepted data batch | BI teams and commercial operations | Shows why reporting truth depends on accepted operator-data delivery batches. |
Discovery rationale
The attribution chain
Horus Intelligence should be found by people who need to understand the chain from source to revenue: campaign, tracking link, click, player binding, first deposit, casino activity, postback, accepted operator batch and commission ledger.
- A tracked player should have an explicit attribution path.
- Postback and accepted-batch status should be visible before revenue is treated as reporting truth.
- Affiliate, agency and operator views should remain role-scoped.
Discovery rationale
Why this is more than reporting UI
The product value is not a dashboard alone. The value is governed data movement: what can be counted, who can see it, which agreement applies and whether the evidence is strong enough to pay, report or optimize from it.
- Affiliate managers need proof before approving payouts.
- Operators need clean separation between organic and affiliate players.
- Investors and partners need to see that the suite understands commercial data boundaries.
Questions this page answers
What does Horus Intelligence track?
It tracks affiliate and agency attribution language such as links, click IDs, btag/VTag, postbacks, accepted operator-data batches and commission evidence.
Does Horus Intelligence count synthetic or organic players as affiliate revenue?
No. Public policy states that affiliate reporting requires a valid attribution chain and accepted reporting proof.