Affiliate Tracking And Revenue Intelligence
Affiliate tracking you can actually defend.
Horus Intelligence is the affiliate-platform surface for tracking links, btag/VTag attribution, click IDs, postbacks, commission logic, cohort analysis and role-scoped reporting.
The platform follows a real-shaped chain from marketing source and tracking link through click, player, casino event, postback, accepted operator-data batch, commission ledger and reporting.
Who it is for Operators, affiliates, agencies, affiliate managers and reporting teams.
What it does
- Role-scoped operator, affiliate and agency views
- Tracking links, click IDs and btag/VTag
- Postback and reconciliation proof
- Commission and accepted-batch reporting
Inside the Suite
A real product view
The attribution chain
Horus Intelligence makes the chain from source to revenue explicit: campaign, tracking link, click, player binding, first deposit, casino activity, postback, accepted operator batch and commission ledger.
- A tracked player should have an explicit attribution path.
- Postback and accepted-batch status should be visible before revenue is treated as reporting truth.
- Affiliate, agency and operator views should remain role-scoped.
Why this is more than reporting UI
The product value is not a dashboard alone. The value is governed data movement: what can be counted, who can see it, which agreement applies and whether the evidence is strong enough to pay, report or optimize from it.
- Affiliate managers need proof before approving payouts.
- Operators need clean separation between organic and affiliate players.
- Investors and partners need to see that the suite understands commercial data boundaries.
Product surfaces
These are the product names, modules and data objects used inside iGaming Suite today.
- GET /api/horus-intelligence/reporting/role-summary
- tracking_links -> click_events -> conversion_events
- operator_data_delivery_batch.v1
- commission_ledger
FAQ
What does Horus Intelligence track?
It tracks affiliate and agency attribution language such as links, click IDs, btag/VTag, postbacks, accepted operator-data batches and commission evidence.
Does Horus Intelligence count synthetic or organic players as affiliate revenue?
No. Public policy states that affiliate reporting requires a valid attribution chain and accepted reporting proof.